3 Essential Facebook Ad Audiences to Raise Money | On-Demand

Cost: Free for members. 

 

Description:

Join this class to learn the three most effective Facebook ad audiences to target to raise money.

If you join the webinar, you’ll learn how to:

  1. reach people who started to donate, but got distracted and didn’t give
  2. reach your email list to increase the performance of your emails
  3. reach people who are similar to your best donors

You’ll also learn why you should target these audiences, get the pros and cons of each, and see example ads to help kickstart your journey with Facebook ads.

    Agenda:

    • Intro
    • Audience 1
    • Audience 2
    • Audience 3
    • Q&A


    Not a member you can purchase this on-demand class and resources.

    Log in to access: Resources


    Key takeaway:

    The three most effective Facebook ad audiences to target to raise money.

    Randall Smith

    Randall Smith

    Director, PowerLabs

    Randall Smith helps organizers design and run people-powered campaigns. He is the founder of PowerLabs and teaches online courses at randallsmith.io. Organizations he has worked with include Courage Campaign, Free Press, IfNotNow, Movimiento Cosecha and Sunrise Movement.

    Audiences:

     

    Leadership

    Digital Directors and Development Directors: You’ll get a big picture overview of three Facebook ad tactics for fundraising.

    Digital Staff

    Digital staff members will learn three Facebook ad tactics and get ideas for ad creative to use.

    Activists

    This kind of strategy will be valuable as your project or organization grows. 

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