3 Essential Facebook Ad Audiences to Raise Money | On-Demand

Free for all paid members

Get a Cohort or All-Access Membership


Join this class to learn the three most effective Facebook ad audiences to target to raise money.

If you join the webinar, you’ll learn how to:

  1. reach people who started to donate, but got distracted and didn’t give
  2. reach your email list to increase the performance of your emails
  3. reach people who are similar to your best donors

You’ll also learn why you should target these audiences, get the pros and cons of each, and see example ads to help kickstart your journey with Facebook ads.


    • Intro
    • Audience 1
    • Audience 2
    • Audience 3
    • Q&A

    Log in to access: Resources




    Digital Directors and Development Directors: You’ll get a big picture overview of three Facebook ad tactics for fundraising.

    Digital Staff

    Digital staff members will learn three Facebook ad tactics and get ideas for ad creative to use.


    This kind of strategy will be valuable as your project or organization grows. 

    Randall Smith

    Randall Smith

    Director, PowerLabs

    Randall Smith helps organizers design and run people-powered campaigns. He is the founder of PowerLabs and teaches online courses at randallsmith.io. Organizations he has worked with include Courage Campaign, Free Press, IfNotNow, Movimiento Cosecha and Sunrise Movement.

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