Blog Planning for Success

Blogs are both time consuming and potentially great ways to engage your target audiences. Organizations that win at blogging have consistent planning and drafting systems.

In this training, we’ll explore a straightforward planning and drafting template designed to help you draft better blogs, be more effective with your time, and engage target audiences.

Watch the video to get a deeper understanding of:

  • Implementing blog planning templates in your strategy.
  • Blog planning templates strategy and actionable advice.
  • Advice and actionable examples on how to use these templates.


Not a member, this on-demand class and resources are available to all membership levels including our FREE Essentials Membership.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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