Calculating and Projecting Email List Value

On-Demand Cost: $30  Free for Members


Class Description:

Our email lists are one of our core digital infrastructure assets. Determining the actual value of our email list and understanding how that can be projected into the future is critical to your digital strategy. In this class, we’ll breakdown the core email list tracking aspects and planning including:

  • A granular approach to email list value. (This means expanding beyond the amount raised divided your email list)
  • Strategy and nomenclature to understand active lists and engagement.
  • A robust calculator for determining list value and projecting future revenue from list growth.


  • Intro
  • Problem

  • Success 

  • Email list essential framework

  • Email actives and engagement strategy

  • Email List Calculator

  • Q&A

Log in to access: Email List Calculator – Template


Key takeaway:

Email list calculating worksheet and strategy to project email list fundraising from growth.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.




For Digital Directors, Development Directors, and Email managers this is an essential email list management strategy.

Digital Staff

Email campaigners, fundraisers, take your email list management strategy to the next level.


For anyone working on email list management this will help you evolve your strategy.

Register and pay for this class

(Members email for quick registration)

On-Demand Class - Calculating and Projecting Email List Value
This is Brad Caldana's 60-minute on-demand class Calculating and Projecting Email List Value.
Contact Information

Pin It on Pinterest

Share This