Conversation with the Facebook for Advocacy and Advertising Teams

( Your chance to hear about updates from the Facebook team and engage in Q&A. )

Wednesday, March 18th at 1 ET / 10PT — Approx 60 Minutes

This is a special FREE live conversation and will NOT be recorded.


Join us for a conversation with the Facebook for Advocacy Organizations Team and Advertising, to ​share best practices.

We’ll cut through the noise we all ​hear around the internet and have some real talk about leveraging Facebook for your organization.

You’ll hear directly from the Facebook team about the latest platform features that can be used to positively impact your mission and drive engagement. We’ll, of course, have time for questions with the team.

Join Us








What You’ll Learn


Facebook Best Practices

You’ll hear a few general best practices and emerging trends on the platform.
b3lineicon|b3icon-users-group||Users Group

Facebook Groups

What’s happening with groups and how you can leverage updates for your organization.

Updates & Features

Facebook is an ever-evolving platform so you’ll have a chance to hear about updates you may have missed and new features your organization can use.

Your Hosts

Emilia Gutierrez

Emilia Gutierrez

Outreach Manager, Politics and Government at Facebook

Originally from Santa Fe, New Mexico, Emilia has spent the last ten + years in Washington, DC working to empower individuals and organizations to use digital tools and platforms to implement change. Before joining Facebook, Emilia worked as a digital strategist at a number of national advocacy organizations and most recently led the digital team as the Director of Online Engagement at Amnesty International USA. When not working with Facebook at as Politics and Government Outreach Manager for Facebook, Emilia is hanging out in Northwest DC with her Jack Russell/ Beagle mix, Topper and her husband.

Lexi Fite

Lexi Fite

Government, Politics and Advocacy Partner Manager at Facebook

Originally from Los Angeles, Lexi has been in D.C. since 2011 working in the progressive advertising space. Before joining Facebook as a Partner Manager on the Government, Politics, and Advocacy team, Lexi was a Paid Media Manager at The Hub Project, leading on paid strategy for The Hub’s issue advocacy marketing campaigns. Prior to joining The Hub, Lexi was at Bully Pulpit Interactive, where she worked across paid and organic marketing platforms to craft communications and paid media strategy for political campaigns, FORTUNE 100 companies, and non-profits. She has a masters in Media and Strategic Communication from GWU and is a big time foodie, eagerly exploring the D.C. food scene and cooking recipes of her own.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.