Courses

Courses from The Digital Plan combine the latest in digital, content, creative, and tech strategy with real-world nonprofit and political campaign experience. We intentionally use adult learning theory to empower your strategy and engagement.

Cohorts & Live Courses 

 

Digital for Political Campaigns
2020 Strategy Cohort

Essential digital strategy for fundraising, voter engagement, persuasion, supporter recruitment, and mobilization to Get Out the Vote!
As a member of the Digital Strategy cohort, you’ll power up your political campaign alongside other campaign staff, candidates, and skilled digital communicators, organizers, and online fundraising professionals in the progressive political movement

Matrix of Engagement Cohort

We expanded our popular Matrix of Engagement Cohort from a 6-month to 12-month cohort. The Matrix of Engagement is a holistic digital strategy framework. Go beyond clicks, ladders, and short term goals. Evolve your digital strategy into a human-centered growth and engagement program.

Email Program Management Strategic Cohort

Our 4-week Email Program Management course is becoming an even bigger 12-month cohort. Learn the essential strategy, tactics, and tips to manage a strategic email program. Monthly sessions and peer learning.

Social Media Campaigns — Strategic Cohort

You’ll learn essential strategies for running an impactful social media campaign. This cohort is about empowering you to run an intentional and impactful long term social campaign. We'll mix advanced strategy, templates, creative messaging, and tools to help you make a bigger impact! 

Self-Paced Courses

Self-paced courses are multiple lessons that you log into and involve lectures or tutorials, quizzes, exercises, and a completion certificate.

Designed to help you kickstart your strategic digital planning, this course will empower you to take it up a level. You’ll learn the core concepts and methodical systems to be a better strategist and planner. We’ll go deep on goals and tactics. We’ll help you think more strategically about your resources and budgets. And we’ll bring it together with an in-depth version of our strategically designed digital project planning blueprint. 

Designed to help you kickstart your strategic digital planning, this course will empower you to take it up a level. You’ll learn the core concepts and methodical systems to be a better strategist and planner. We’ll go deep on goals and tactics. We’ll help you think more strategically about your resources and budgets. And we’ll bring it together with an in-depth version of our strategically designed digital project planning blueprint. 

Essential to all good content, marketing, and advertising strategy are audience archetypes. Every major company uses them in their campaigns to engage and move people towards their target goals. Now you’ll have the power to equip organizations and political campaigns with this core strategy to engage people for positive change. This course will help you not just understand audience archetypes but empowering you with the ability to lead others through understanding and workshopping audience archetypes. You’ll be able to run these workshops internally or for other organizations.t. 

Pin It on Pinterest

Share This