Courses

Courses from The Digital Plan combine the latest in digital, content, creative, and tech strategy with real-world nonprofit and political campaign experience. We intentionally use adult learning theory to empower your strategy and engagement.

Live Courses

Live multi-week courses occur once a week over a several week time span going deeper on a strategy or tactic.

Live Courses

Live multi-session courses weekly or monthly going deeper on a strategy or tactic.

 

Essentials of Digital

for Political Campaigns

Learn essential strategies, tactics, tips, and technologies to run an effective digital program for your political campaigns.

Classes Thursday 6 ET / 3 PT January 16th  – March 12th.

Every campaign has its own pathway to victory. In this 9-lesson course, you’ll learn essential strategies to win — and how to individualize your campaign efforts for maximum impact. 

Digital for Political Campaigns
2020 Strategy Cohort

Essential digital strategy for fundraising, voter engagement, persuasion, supporter recruitment, and mobilization to Get Out the Vote!
As a member of the Digital Strategy cohort, you’ll power up your political campaign alongside other campaign staff, candidates, and skilled digital communicators, organizers, and online fundraising professionals.

Matrix of Engagement 6-Month Cohort

The Matrix of Engagement is a holistic digital strategy framework. Go beyond clicks, ladders, and short term goals, this is about evolving your digital strategy into a human-centered growth and engagement program.

Cohort #1 starts October with classes October 2019, November 2019, December 2019, January 2020, February 2020, and March 2020.

The Matrix of Engagement is a holistic digital strategy framework. Go beyond clicks, ladders, and short term goals, this is about evolving your digital strategy into a human-centered growth and engagement program. This is a 6-month cohort program with monthly sessions to help you develop a Matrix of Engagement based strategy that drives real growth and meaningful engagement for their supporters.

Matrix of Engagement 6-Month Cohort

Learn the essential strategy, tactics, and tips for a successful End of Year Fundraising Digital Strategy in this 4-session live course.

You’ll learn the essential elements of a successful End of Year Fundraising Digital Strategy.

  • Elements like developing a strategic calendar.
  • Maximizing your content across all channels.
  • Fundraising via email, social media, and digital advertising.
  • Executing on content to drive engagement and raise more money.

 

Email Program Management Strategy

Learn the essential strategy, tactics, and tips to manage a strategic email program plan in this 4-week live course.
Classes Wednesday 3 ET / 12 PT August 14th – September 4th.

Go beyond the basics of creating emails. This 4-week live course will help you dig into four critical areas to develop strategies to manage an actual email program. Focusing on email segmentation to get better list engagement, programmatic subject line and creative testing strategy, email series for engagement, and understanding the critical importance of email sunsetting. 

Self-Paced Courses

Self-paced courses are multiple lessons that you log into and involve lectures or tutorials, quizzes, exercises, and a completion certificate.

Designed to help you kickstart your strategic digital planning, this course will empower you to take it up a level. You’ll learn the core concepts and methodical systems to be a better strategist and planner. We’ll go deep on goals and tactics. We’ll help you think more strategically about your resources and budgets. And we’ll bring it together with an in-depth version of our strategically designed digital project planning blueprint. 

Designed to help you kickstart your strategic digital planning, this course will empower you to take it up a level. You’ll learn the core concepts and methodical systems to be a better strategist and planner. We’ll go deep on goals and tactics. We’ll help you think more strategically about your resources and budgets. And we’ll bring it together with an in-depth version of our strategically designed digital project planning blueprint. 

Essential to all good content, marketing, and advertising strategy are audience archetypes. Every major company uses them in their campaigns to engage and move people towards their target goals. Now you’ll have the power to equip organizations and political campaigns with this core strategy to engage people for positive change. This course will help you not just understand audience archetypes but empowering you with the ability to lead others through understanding and workshopping audience archetypes. You’ll be able to run these workshops internally or for other organizations.t. 

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