End of Year Fundraising Digital Strategy

End of Year fundraising is critical for every organization, and having a true End of Year Fundraising Digital Strategy is crucial to that success. But we know it can be confusing where to focus online, what strategies to plan, and how to implement a campaign that is a success for your organization. That’s why Beth Becker of Becker Digital Strategies and Brad A Schenck author of The Digital Plan and Obama campaign digital strategist are teaming up to offer this course. Together we’ll make sure you understand the fundamentals of End of Year Fundraising Digital Strategy, develop a plan that matches your organization’s resources, and have the guidance to execute that plan.

This is a 4 session intensive course with one lesson each week. Each lesson of End of Year Fundraising Digital Strategy will include an assignment and feedback from these experts. Each session is 90 minutes long and includes live Q&A, resource templates, and you’ll receive a recording of every session.

Week 1

Lesson #1 End of Year Fundraising Digital Strategy Overview

Wednesday, October 17th 1 pm ET/ 10 am PT 90 Minutes

Big picture End of Year Fundraising Digital Strategy
The elements of an EOY Plan
EOY Digital Case Studies
EOY Digital Planning Worksheet – Assignment

Week 2

Lesson #2 End of Year Fundraising Calendar Planning

Wednesday, October 24th 1 pm ET/ 10 am PT 90 Minutes

Calendar Planning
Email Best Practices
Email Schedules
Giving Tuesday
PlanningContent Development
Planning Calendar development – Assignment

This course is only $500 empowering you to run a more strategic End of Year Digital Strategy.

Week 3

Lesson #3 Content Development

Wednesday, October 31st 1 pm ET/ 10 am PT 90 Minutes

Developing Emails to raise money
Social Media for EOY
Website Planning
Advertising
Content Draft -Assignment
Planning Refinement –  Assignment

Week 4

Lesson #4 Sharing, Feedback, Plan Finalization

Wednesday, November 7th 1 pm ET/ 10 am PT 90 Minutes

Strategy Recap
Sharing and guided feedback
Feedback and strategy highlights
Final feedback

This course has only 20 seats. Sign up to reserve your seat now!

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End of Year Strategy Course
This is a 4-week intensive course with a different lesson each week and assignments you'll get strategic feedback on. Each session is 90 minutes long and includes live Q&A, resource templates, and you’ll receive a recording of every session.
$500.00
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