End of Year Fundraising Digital Strategy
End of Year fundraising is critical for every organization, and having a true End of Year Fundraising Digital Strategy is crucial to that success. But we know it can be confusing where to focus online, what strategies to plan, and how to implement a campaign that is a success for your organization. That’s why Beth Becker of Becker Digital Strategies and Brad A Schenck author of The Digital Plan and Obama campaign digital strategist are teaming up to offer this course. Together we’ll make sure you understand the fundamentals of End of Year Fundraising Digital Strategy, develop a plan that matches your organization’s resources, and have the guidance to execute that plan.
This is a 4 session intensive course with one lesson each week. Each lesson of End of Year Fundraising Digital Strategy will include an assignment and feedback from these experts. Each session is 90 minutes long and includes live Q&A, resource templates, and you’ll receive a recording of every session.
Lesson #1 End of Year Fundraising Digital Strategy Overview
Wednesday, October 17th 1 pm ET/ 10 am PT 90 Minutes
Big picture End of Year Fundraising Digital Strategy
The elements of an EOY Plan
EOY Digital Case Studies
EOY Digital Planning Worksheet – Assignment
Lesson #2 End of Year Fundraising Calendar Planning
Wednesday, October 24th 1 pm ET/ 10 am PT 90 Minutes
Email Best Practices
Planning Calendar development – Assignment
This course is only $500 empowering you to run a more strategic End of Year Digital Strategy.
Lesson #3 Content Development
Wednesday, October 31st 1 pm ET/ 10 am PT 90 Minutes
Developing Emails to raise money
Social Media for EOY
Content Draft -Assignment
Planning Refinement – Assignment
Lesson #4 Sharing, Feedback, Plan Finalization
Wednesday, November 7th 1 pm ET/ 10 am PT 90 Minutes
Sharing and guided feedback
Feedback and strategy highlights