Digital Leadership: Reporting for Success

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As Digital Leaders we have multiple key audiences and goals to consider when it comes to reporting. One essential part of reporting is making sure we are reviewing the impact and our true goals. We’ll break down how to look at your project and goals and evaluate your impact.

Too often we reduce our digital programs to numbers and abstract metrics. In this training we’ll cover:

  • Reporting aligned to impact
  • Reporting aligned to goals
  • Considering key audiences for reporting
  • How feedback and reporting impact long-term engagement

Log in to access: Visual Report Template

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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