Digital Leadership: Reporting for Success

June 6th, at 3 ET / 12 PT Approx 60 Minutes

Rate $50


As Digital Leaders we have multiple key audiences and goals to consider when it comes to reporting. One essential part of reporting is making sure we are reviewing the impact and our true goals. We’ll break down how to look at your project and goals and evaluate your impact.

Too often we reduce our digital programs to numbers and abstract metrics. In this training we’ll cover:

  • Reporting aligned to impact
  • Reporting aligned to goals
  • Considering key audiences for reporting
  • How feedback and reporting impact long-term engagement

Key takeaway:

Essentials of reporting for digital leaders reporting on success and a visual template.



This class is designed for digital leadership covering the essentials for iterating reporting for success that fosters digital engagement and funding for your organization.

Digital Staff

Designed for leadership this kind of training can help you build your knowledge to move into a leadership role and understanding reporting.


All members are welcome for this training but is designed for leadership.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.


  • Intro
  • Reporting Considerations
  • Reporting Strategy
  • Analyzing your goals
  • Analyzing your impact
  • Visual Reporting Template
  • Q&A



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Online Class - Leaders Reporting for Success
A 35-minute on-demand class from Brad Caldana author of The DIgital Plan focusing on Reporting for Success.
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