Digital Organizing Getting Started

Live class has passes purchase on-demand below Cost: $10


There is so much confusion about what digital organizing is. In this training we’ll break down the essentials of Digital Organizing and what it is and what it isn’t. Digital Organizing is a powerful strategy and way to leverage the power of the internet and human organizing together.

We’ll break down some of the essential elements to help you get started with digital organizing. This class will cover these elements:

  • What digital organizing is
  • Case studies of other digital organizing
  • Elements for you to consider
  • Digital Organizing Getting Started Worksheet

Key takeaway:

The essentials of getting started with Digital Organizing and worksheet to get your first project started.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.




For Digital Directors and Organizational leaders if you want to better understand what digital organizing is or can be this is a training for you.

Digital Staff

Organizing, Engagement, and Digital Content staffers this is a great training to help you get a basic framework for digital organizing.


For anyone regardless of organization or project size this class will help you understand how to leverage digital organizing.


  • Intro
  • Problem
  • Success
  • What digital organizing is
  • Case Studies
  • Elements to Consider
  • Digital Organizing Getting Started Worksheet
  • Q&A

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On-Demand Class - Digital Organizing Getting Started
A 45-minute training from Brad Caldana author of The DIgital Plan about Getting Started with Digital Organizing
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