Digital Project Planning Blueprint – On Demand Class

At their core successful organizations, campaigns, and projects are successful planners. This is a trusted digital plan template that has been used by many organizations and strategists. Designed to combine, planning and strategy into one document. This updated version adds additional elements to better align with the digital engagement cycle and project budgets.

Author of “The Digital Plan” presents the core Digital Project Planning template and it’s core elements. Plus an updated visual mapper designed to be used without onboarding new software.

We’ll be digging into the blueprint, visual mapper, and these key areas:

  • Developing focused and actionable goals
  • Implementing a decision making grid
  • Advice on what to include in your plan for success


Not a member, this on-demand class and resources are available to all membership levels including our FREE Essentials Membership.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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