Digital Project Planning Blueprint

Updated Edition

Thursday, May 9th at 3 ET / 12 PT Approx 60-90 Minutes

Cost: $30


At their core successful organizations, campaigns, and projects are successful planners. This is a trusted digital plan template that has been used by many organizations and strategists. Designed to combine, planning and strategy into one document. This updated version adds additional elements to better align with the digital engagement cycle and project budgets.

Author of “The Digital Plan” presents the core Digital Project Planning template and it’s core elements. Plus an updated visual mapper designed to be used without onboarding new software.

We’ll be digging into the blueprint, visual mapper, and these key areas:

  • Developing focused and actionable goals
  • Implementing a decision making grid
  • Advice on what to include in your plan for success

After the training, you’ll be better equipped to outline your projects and focus on the goal and tactics that will move you forward.

Key takeaway:

Project ready digital planning blueprint (digital plan), visual mapper, and concise advice for putting it in action.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.




All Digital Directors, EDs, Campaign Managers should have an understanding and consistent digital project planning blueprint.

Digital Staff

All staff working on digital, tech, communications, creative should be working with a consistent project planning blueprint.


Anyone working on a project, campaign, or nonprofit will find value in having these planning blueprints and tips.


  • Intro
  • Problems – Life without a planning template
  • Success – Impacts of a consistent planning template
  • Overview of the template
  • Breakdown of the template:
    • Goals
    • Decision making grid
    • Sections of the template
  • Visual Mapper
  • Q&A


Log in to RSVP with Member Credits

Register and pay for this training

Online Class - Digital Project Planning Blueprint
A 60-minute on-demand class from Brad (Schenck) Caldana author of The DIgital Plan presents this training, blueprint, and visualizer.
Contact Information

Pin It on Pinterest

Share This