4-Session Live Course

End of Year Fundraising Digital Strategy

Learn the essential strategy, tactics, and tips for a successful End of Year Fundraising Digital Strategy in this 4-session live course.

Course Price: $199

What you’ll learn:

Planning Strategy

We know it can be confusing where to focus online, what strategies to plan, and how to implement a campaign that is a success for your organization. We’ll help you cut through that for planning. 

Maximizing Resources

We’ll help you sort through your internal resources to maximize your EOY impact.

Digital Ads for EOY

Digital Ads can make a huge impact on End of Year fundraising when executed well. After the training you’ll have the strategy to make sure you’re executing them well. 

Developing the Content you Need

Expert level EOY digital requires a lot of well-crafted content and content management, we’ll make sure you’re ready to create the content you need for success. 

About the Instructor

Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading NOI style digital boot camp trainings and mentoring the next generation of digital campaigners.

About the Instructor

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”

Course Details

This is a live 4 lesson course

Lesson #1

Friday October 11th, 2:30 ET / 11:30 PT

End of Year Fundraising Digital Strategy Overview

      • Big picture End of Year Fundraising Digital Strategy
      • The elements of an EOY Plan
      • EOY Digital Case Studies
      • EOY Digital Planning Worksheet – Assignment

 

Lesson #2

Tuesday October 15th, 4:30 ET / 1:30 PT

End of Year Fundraising Calendar Planning

  • Calendar Planning
  • Email Best Practices
  • Email Schedules
  • Giving Tuesday
  • Planning Content Development
  • Planning Calendar development

 

Lesson #3

Wednesday October 15th, 3:00 ET / 12:00 PT

Content Development

  • Developing Emails to raise money
  • Social Media for EOY
  • Website Planning
  • Advertising
  • Content Draft -Assignment
  • Planning Refinement

 

Lesson #4

Tuesday October 22nd,  2:30 ET / 11:30 PT

Sharing, Feedback, Plan Finalization

  • Strategy Recap
  • Sharing and guided feedback
  • Feedback and strategy highlights
  • Final feedback

 

This course is great for:

Digital Leadership

This course  will equip you with the strategy to run a successful End of Year Digital plan to grow engagement and raise more money.

Content Managers

Developing successful content through End of Year is all about have a strategic plan. This training will equip you with that strategy. 

Content Staff

Even if you aren’t leading End of Year fundraising but working on content this course will help you understand the complete EOY digital ecosystem. 

Classes: Wednesday October 9th, 2:30 ET/ 11:30 PT; Friday October 11th 2:30 ET/ 11:30 PT,

Tuesday October 15th, 4:30 ET/ 1:30 PT; Tuesday October 22nd, 4:30 ET/ 1:30 PT

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End of Year Strategy Course
This is a 4 lesson intensive course with suggested assignments. Each session is approx 90 minutes long and includes live Q&A, resource templates, and you’ll receive a recording of every session.
$199.00
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