Fundamentals of Digital Strategy

Digital strategy can be an overwhelming sea of buzzwords. At its core what digital strategy is and should be is a mix of creative strategy and tactics to meet your goals. The author of The Digital Plan helps cut through the buzzword-a-palooza and helps make digital strategy understandable regardless of your level of experience and background.

Core items:

  • Goals as the building blocks of success.
  • How goals and tactics fit together.
  • The importance of creating a goal-centered plan.
  • Understanding how a Matrix of Engagement is core to sustainability and growth.


Not a member, this on-demand class and resources are available to all membership levels including our FREE Essentials Membership.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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