Fundamentals of Digital Strategy
Digital strategy can be an overwhelming sea of buzzwords. At its core what digital strategy is and should be is a mix of creative strategy and tactics to meet your goals. The author of The Digital Plan helps cut through the buzzword-a-palooza and helps make digital strategy understandable regardless of your level of experience and background.
- Goals as the building blocks of success.
- How goals and tactics fit together.
- The importance of creating a goal-centered plan.
- Understanding how a Matrix of Engagement is core to sustainability and growth.