Gauging your Digital Program using the Digital Programmatic Spectrum

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The pressures mount on Digital Programs every day with the evolution of tools and strategies. As your organization transforms its digital program it’s important to be able to gauge where you are today and link it with strategies of where you want to be.

In this class, we’ll walk you through the development of the Digital Programmatic Spectrum. From there we’ll discuss how to gauge where your organization falls on the spectrum so you can realistic strategize about where you should be.


  • Intro
  • Problem

  • Success 

  • Breakdown of Digital Programmatic Spectrum

  • How to Gauge your Digital Program

  • Q&A

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Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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