Intro to Media Advisories & Press Releases
Media coverage has the potential to spark conversation, move public opinion, and even push legislative change by engaging broad audiences. Communications strategist Christine Wei draws from her experience as a former journalist to share how to leverage the press to achieve your organization’s goals. This training covers using media advisories and press releases to capture reporters’ attention and generate coverage.
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Brad (Schenck) Caldana
Author of The Digital Plan and Senior Digital Strategy Trainer
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.
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