Intro to Media Advisories
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Media coverage has the potential to spark conversation, move public opinion, and even push legislative change by engaging broad audiences. Communications strategist Christine Wei draws from her experience as a former journalist to share how to leverage the press to achieve your organization’s goals. This training covers using media advisories and press releases to capture reporters’ attention and generate coverage.
Christine Wei is a former journalist with a decade's experience in storytelling and digital. In addition to offering writing and editing services, she helps grassroots organizers develop communication strategies that boost engagement, build the bench, and ultimately increase mobilization. These strategies encompass everything from media relations and internal infrastructure to email marketing and social media. She’s worked with organizations such as Indivisible and Families Belong Together and also has campaign and lobbying experience.
Anyone who is in a leadership role where they need to do media relations in their role or support their team with media relations.
For anyone aiming to spread the word about their organization’s campaigns and efforts.
Anyone working on a project, campaign, or nonprofit will find value in having these planning blueprints and tips.
- Solid strategy behind promoting campaign/effort
- Most effective method to deliver info to media
- When to send
- How to use templates (have scenario prepared)
- Pitching tips