Media Training: Speaking with the Press
with Christine Wei
Good media strategy is all about successfully getting your message across — first to the press, who passes it along to the public. This training will help you get confident in telling your story loud and clear in interviews, even when you’re facing tough questions. We’ll cover how to conduct basic pre-interview research, general storytelling strategy, and tools for controlling the narrative.
Language dos and don’ts
Dealing with difficult questions
Christine Wei is a former journalist with a decade's experience in storytelling and digital. In addition to offering writing and editing services, she helps grassroots organizers develop communication strategies that boost engagement, build the bench, and ultimately increase mobilization. These strategies encompass everything from media relations and internal infrastructure to email marketing and social media. She’s worked with organizations such as Indivisible and Families Belong Together and also has campaign and lobbying experience.
Digital, communications, campaign, and other leaders who might be speaking to the press,
Communications and marketing teams that coordinate media interviews, serve as spokespeople, and provide training to the rest of the organization
For anyone aiming to spread the word about their organization’s campaigns and efforts
Register and pay for this on-demand training
(Current members do not need to pay to watch on-demand)