Social Media — Strategic Cohort
We’ll cover strategy, equip you with templates, and introduce you to the latest tools and tips to manage a strategic social media program with monthly sessions and peer learning.
Sessions start February 2019
$45 monthly or included with All-Access Membership
What you’ll learn:
We’ll cut through the buzz words and empty metrics to talk about real social strategy for organizations of all sizes.
Essential to good social strategy is creative planning and content that engages. We’ll cover lessons learned, approaches, and strategies you can use.
Evolving Social Tools
We’ll introduce you to social engagement and management tools. All with a lens of increasing engagement and impact.
Templates and Planning
You’ll receive a variety of planning, engagement, and calendaring templates and a real strategy for implementing them.
About the Instructor
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.
More guest Instructors coming
Cohort Session Sampling
This cohort will include evolving monthly sessions to meet cohort needs and evolving platforms.
Programmatic Social Strategy
- Big picture view of social media strategy
- Focusing on goals that create impact
- Realistic expectations and ROI
Live Event Strategy
- Creating a plan for live events
- Strategy for better engagement and storytelling
- Templates for more effective
Cross channel content strategy
- Developing consistent messaging across channels
- Strategically expanding content for multiple channels
- Repurposing content strategically.
Video as an essential strategy
- Overview of current video trends
- Applying strategy to channels
- Realistic planning for various organization sizes and budgets
Organic and Digital Ads
- How organic content works with paid ads
- Strategy for testing in both ways
- Boosting engagement strategically
Creative Design Strategy
- Exploring design trends
- Expanding your creative with templates
- Using templates that provide content and variety
This cohort is great for:
This cohort will equip you with the strategy to manage a real social media program. If you’re a digital leader without a deep background in complex social media strategy this is for you.
Many people working in social have a great hunch for content. We’ll hel you expand to deepers strategy and expand your content strategy as well.
New Social Staff
If you are a staffer or volunteer leader just getting started with strategic social media this course is for you.
3 Ways to join!
$45 a month
For $45 month you get access to all sessions, plus standard non-cohort classes.
$400 Single Payment
For just $400 you get access to this cohort, plus standard non-cohort classes.
Free Acces with
The all-access membership includes all courses and most cohorts for one low price starting at $95 per month.