Monthly Cohort

Social Media — Strategic Cohort

We’ll cover strategy, equip you with templates, and introduce you to the latest tools and tips to manage a strategic social media program with monthly sessions and peer learning.

Sessions start February 2019

$400 

$45 monthly or included with All-Access Membership

What you’ll learn:

Social Strategy

We’ll cut through the buzz words and empty metrics to talk about real social strategy for organizations of all sizes. 

Creative Strategy

Essential to good social strategy is creative planning and content that engages. We’ll cover lessons learned, approaches, and strategies you can use. 

Evolving Social Tools

We’ll introduce you to social engagement and management tools. All with a lens of increasing engagement and impact.

Templates and Planning

You’ll receive a variety of planning, engagement, and calendaring templates and a real strategy for implementing them. 

About the Instructor

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”

Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

 

More guest Instructors coming

Cohort Session Sampling

This cohort will include evolving monthly sessions to meet cohort needs and evolving platforms. 

Session #1

Programmatic Social Strategy

      • Big picture view of social media strategy
      • Focusing on goals that create impact
      • Realistic expectations and ROI

 

Session #2

Live Event Strategy

      • Creating a plan for live events
      • Strategy for better engagement and storytelling
      • Templates for more effective 

Session #3

Cross channel content strategy

      • Developing consistent messaging across channels
      • Strategically expanding content for multiple channels
      • Repurposing content strategically.

 

Session #4

Video as an essential strategy

  • Overview of current video trends
  • Applying strategy to channels
  • Realistic planning for various organization sizes and budgets

 

Session #5

Organic and Digital Ads

      • How organic content works with paid ads
      • Strategy for testing in both ways
      • Boosting engagement strategically

 

Session #6

Creative Design Strategy

      • Exploring design trends
      • Expanding your creative with templates
      • Using templates that provide content and variety

This cohort is great for:

Digital Leadership

This cohort  will equip you with the strategy to manage a real social media program. If you’re a digital leader without a deep background in complex social media strategy this is for you.

Social Managers

Many people working in social have a great hunch for content. We’ll hel you expand to deepers strategy and expand your content strategy as well. 

New Social Staff

If you are a staffer or volunteer leader just getting started with strategic social media this course is for you. 

3 Ways to join!

$45 a month

For $45 month you get access to all sessions, plus standard non-cohort classes.

$400 Single Payment

For just $400 you get access to this cohort, plus standard non-cohort classes.

Free Acces with

All-Access Membership

The all-access membership includes all courses and most cohorts for one low price starting at $95 per month.

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Social Cohort Membership
Social Cohort One-Time
All-Access Membership
Social Media — Strategic Cohort
We’ll cover strategy, equip you with templates, and introduce you to the latest tools and tips to to manage a strategic social media program with monthly sessions and peer learning.
$45.00 on 02-01-2020 and then $45.00 every month
Contact Information
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1
2
3
Contact
Payment
Delivery
Select payment plan
Social Cohort Membership
Social Cohort One-Time
All-Access Membership
Social Media — Strategic Cohort
We’ll cover strategy, equip you with templates, and introduce you to the latest tools and tips to to manage a strategic social media program with monthly sessions and peer learning.
$400.00
Contact Information
Next
1
2
3
Contact
Payment
Delivery
Select payment plan
Social Cohort Membership
Social Cohort One-Time
All-Access Membership
Staff - All Access Membership
Get unlimited on-demand access!
Complete resource access library.
Pre-Registration and access to ALL weekly classes!
Pre-Registration and access to ALL live courses!
$95.00 every month
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