4-Month Intensive Cohort
Social Media Campaigns — Strategic Cohort
You’ll learn essential strategies for running an impactful social media campaign. We’ll also equip you with templates, introduce you to the latest tools, and tips. 2 live sessions per month and peer learning.
Sessions start March 5th
Included with All-Access Membership
What you’ll learn:
We’ll cut through the buzz words and empty metrics to talk about real social strategy for organizations of all sizes.
Likes and Retweets are important but sustaining a campaign is a whole other strategy. This cohort is all about developing long term campaign strategy.
Essential to good social strategy is creative planning and content that engages. We’ll cover lessons learned, approaches, and strategies you can use.
Templates and Planning
You’ll receive a variety of planning, engagement, and calendaring templates and a real strategy for implementing them.
About the Instructor
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.
More guest Instructors coming
This cohort will include 8 sessions over 4 months.
March 5th 3ET / 12 PT
- Platforms Overview
- Assessing Your Platforms
- Platform Strategy
March 19th 3ET / 12 PT
- Campaign Strategy
- Research Points
- Planning Template
April 2nd 3ET / 12 PT
Architect of Conversation
What is an Architect of Conversation
Architect strategy in Campaigns
Applying the Strategy
April 16th 3ET / 12 PT
- Defining Campaign Narrative
- Building a Narrative in story
- Sustaining Narrative and Story
May 7th 3ET / 12 PT
Cross channel content strategy
Cross channel strategy
Channels and Characters
Positive campaign reinforcement
May 21st 3ET / 12 PT
Video and Creative Design Strategy
Video and creative in social campaigns
Essential video tips
Essential creative tips
June 4th 3ET / 12 PT
Organic Content & Digital Ads
Organic and digital ads interplay
Message testing with ads
How organic boosts ads
June 18th 3ET / 12 PT
Feedback and Review Cycles
Setting feedback milestones
Creating feedback loops
This cohort is great for:
This cohort will equip you with the strategy to manage real social media campaigns. If you’re a digital leader without a deep background in complex social media strategy this is for you.
Many people working in social have a great hunch for content. We’ll help you expand your strategy for sustained campaigns.
New Social Staff
If you are a staffer or volunteer leader just getting started with strategic social media this course is for you.
2 Ways to join!
$400 Single Payment
For just $400 you get access to this cohort, plus standard non-cohort classes.
Free Acces with
The all-access membership includes all courses and most cohorts for one low price starting at $95 per month.