Start MOBILE-izing Your Base: Learn How to Get Started with SMS
Thursday, July 16th at 3 ET / 12PT — Approx 60 Minutes
In marketing, we always say, “Meet people where they are,” and with 96% of Americans owning a mobile phone, organizations without a mobile program are missing key opportunities to engage. Come to this session to make sure you aren’t missing out! We are going to cover why your organization should be investing in mobile and how they can use it effectively.
In this training you will learn:
- Why your organization should be using mobile tools as part of it’s integrated digital strategy.
- The differences between Peer-to-Peer vs. Broadcast mobile platforms
- How to determine which mobile (SMS) type is best for your needs.
- How Mobile (SMS) can be used effectively to help contribute to your campaign’s success.
What You’ll Learn
Core text messaging best practices for campaigns.
Engaging and activating supporters with text messaging.
Using text messaging to win your campaign.
How to make text messaging a part of your winning strategy.
Founder of Smart As A Fox Mobile Messaging
Sandi Fox is the founder of Smart As A Fox LLC, and Smart As A Fox Mobile Messaging and has over 12 years experience working in nonprofit and political digital strategy. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. That includes 6+ years building, developing the strategy for and implementing strong mobile programs, including developing and managing Planned Parenthood’s mobile program from the ground up with over 1000% growth in 3 years. Since 2017, she has worked with organizations like Vote.org, the Democratic Party of Georgia, American Federation of Teachers (AFT), Running Start and Common Cause to develop strong text messaging programs and strategies.
Brad (Schenck) Caldana
Author of The Digital Plan and Senior Digital Strategy Trainer
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.