Stop Reporting Pageviews & Other Tips for Actually Useful Reports
Tuesday, March 17th at 3 ET / 12PT — Approx 60 Minutes
This is a special FREE live conversation. Even if you can’t make this date sign up to receive an on-demand recording.
Oh, the dreaded monthly web analytics report! Compiling website — and email and social media — metrics into a regular report often falls to the content management team. But even though you spend hours each month creating these reports, you may feel like they don’t provide the insights you need.
This talk has practical tips for putting together meaningful reports and performing useful analysis of your website’s content, conversions and audience. Using real examples from other organizational websites, this talk provides concrete ideas that web managers can implement on their own sites.
What You’ll Learn
What to measure
The web’s most misunderstood metrics (hint: stop reporting pageviews and bounce rate) and what you should measure instead
How to get insight into engagement on your site
How to save time (and sanity) by automating your reports
Tips on using Google Analytics to capture more meaningful data on your site
Founder of Bee Measure
Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.