Tagging Library | Basics of Data Structure – On Demand Class

Actually knowing about your members and email subscribers is more than clicks on actions, open rates, and donations. It can be more about what kinds of actions do they take, what issues are the most interested (both self-identified and based on action), how often and where do they engage with the organization.

All of these items can be trackable in most email/CRM (contact relationship management) systems. Using tags and systems that make sense are have descriptions can be very powerful to better engaging your supporters over time.

This training is all about how to structure a library of tags that can live beyond one staffer or current staffers. You’ll leave with more strategic insight on what a tagging library can look like and how to use tags as part of an overall engagement strategy.

Watch the video to get a deeper understanding of:

  • The importance and power of a good tagging system.
  • Strategic advice on using tags for engagement.
  • Advice and actionable examples on how to use these templates.


Not a member, this on-demand class and resources are available to all membership levels including our FREE Essentials Membership.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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