The Quick and Dirty on A/B Testing, Statistical Significance, and Sample Sizes | On-Demand

Add some science to your digital program! A/B testing is a powerful way to optimize web pages, ads, emails, and other digital communications. Whether you’re raising money or activating audiences, testing can improve your results dramatically. In this webinar, you will learn the basics of test design, sample size selection, and calculating statistical significance. Plus many compelling case studies.

Amelia Showalter

Amelia Showalter

Co-Founder and CEO of Pantheon Analytics

Amelia Showalter is the Co-Founder and CEO of Pantheon Analytics. In 2012 Amelia served as Director of Digital Analytics for President Obama’s re-election campaign, where she led a cutting-edge team that designed and implemented hundreds of online experiments. Previously she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners.

After the Obama campaign, Amelia established a solo consulting practice, helping her clients adopt data-driven strategy and a culture of rigorous testing. An experienced speaker and trainer, Amelia has given workshops and speeches around the world, including a popular TED talk about A/B testing at TEDxAthens. Amelia graduated cum laude from Harvard University and holds a Masters in Public Policy degree from the Harvard Kennedy School of Government

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