Training Schedule

Here’s our upcoming digital strategy and skills training. Click the training images for more info. Check back often we add new trainings as they are confirmed.  

Essentials of Digital for Political Campaigns — Lesson #5

Social Media for Political Campaigns

Thursday, February 20th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic social media wins campaigns
  • How to choose which social media platforms to use — and which you can ignore
  • Building capacity for good impact on social media
  • Resources for great social media
  • Understanding the intersection of social digital ads and organic content

Matrix of Engagement 2020 Cohort

Lesson #2 — Mapping your Matrix entry

Tuesday, February 25th at 6 ET / 3 PT

Core Topics:

  • Planning your organizational shift – Review
  • Mapping Entry Strategy
  • Strategic Cohorts and Tagging
  • Matrix Entry Mapping Worksheet

Email Program Management Strategic Cohort

List Evaluation & Projection

Wednesday, February 26th at 6 ET / 3 PT

Core Topics:

  • Working on complex list evaluation
  • Strategy for determining more accurate list value 
  • Template and strategy for planning

Essentials of Digital for Political Campaigns — Lesson #6

Broadcast and Peer-to-peer Texting for Political Campaigns

Thursday, February 27th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic texting wins campaigns
  • Text messaging’s impact on recruitment, organizing, fundraising, and voter engagement.
  • Broadcast versus Peer-to-Peer Texting
  • How to choose your texting tools and basic implementation

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