Website Scoping

Tuesday, February 18th at 3 ET / 12 PT Special Free Session RSVP Now



Website scoping is an ever-evolving concern for all organizations. Whether you are planning a new website, rebuilding, a website, or launching a microsite there are core elements to scoping that can help you plan better. In this training we’ll dig into some key aspects of strategy and site scoping.

We’ll dig into the essentials of:

● Goals and Strategy of a Site
● Kinds of sites and scoping impacts
● Realistic Timelines
● Tips and Template for Scoping


● Intro
● Problem
● Success
● Overview of the template
● Breakdown of the template:
● Decision-making grid
● Sections of the template & Strategy
● Q&A

Key takeaway:

Practical tips and a framework for website scoping.



Organizational Leaders: For EDs, Digital Directors, Communications Directors, should understand the fundamentals of website scoping.

Digital Staff

Web Development Staffers, Project Managers, and Digital Content staff should have an understanding of website scoping.


For anyone who might need to create a site, you’ll find this helpful.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author of The Digital Plan and Senior Digital Strategy Trainer

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.


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